A IZCA
Born from a desire to change the world, what started as a college project evolved into a lifelong mission.
IZCA is a resortwear brand that blends the charm of the coast with the rhythm and practicality of city life. The beach is the ultimate expression of the laid-back Carioca lifestyle, the warmest memory of Rio de Janeiro. It represents the before, during, and after of many Cariocas, fitting seamlessly into daily life between appointments and events. It's the great connector of people... it's bridging the day and night without feeling the passage of time.
From this connection to the beach, a brand was born, crafted by the free, creative, and daring hands of women who dream of transforming the world into a better place... without judgment, with more freedom, and a strong sense of sisterhood. Because we know that together, we are stronger. We recognize that we are unique and extraordinary, and that despite all our differences in style, origin, body size, skin color, hair type, or musical taste, we want to connect over what we have in common: the desire to be free and comfortable in our own skin.
We create exclusive, hand-drawn prints inspired by historical women, travel, art, and cultures. Everything we create has meaning and a message behind it. That's why our designs are timeless, versatile, and go beyond our fabrics, colors, and prints... we want to share, communicate, and express ourselves through fashion!
We take care of every aspect of production, and for us, the details make all the difference. We place great value on the finish and quality of everything we do. IZCA pieces are designed to embrace and liberate all bodies and beauty, because we believe that true beauty comes from self-love - it comes from within, you know?
May all forms of intolerance pass us by, and may love and the sea become our daily routine! Live your #momentoizca!
A THE ENTREPRENEUR & CREATIVE
Passionate about all forms of art, the beach, travel, and the power of "being a woman," Carioca Lis Vidal is the designer and entrepreneur behind IZCA.
Since childhood, Lis has been naturally drawn to entrepreneurship, exploring countless imaginative ideas and attending fashion events. She always knew that art needed to be a part of her life. As a result, she constantly sought to challenge her creativity and express herself through art, taking courses and lessons in fashion, design, dance, and drawing.
A true Carioca, with a characteristic way of speaking, she studied abroad at ESAD in Portugal, where she was immersed in European culture, creativity, and beaches. There, she became captivated by everything she had previously studied about the history of art.
With a life already deeply rooted in art and a love for the sea, she still had a dormant dream: to return to studying theater. It was then that her childhood dream opened the door to her life's purpose: empowering women in all artistic expressions. Lis continued to stimulate her creativity in this new field, joining a theater company and becoming enchanted with the ability to use her voice, body, and form to spread messages that united women, challenged norms, sparked reflection, and impacted society's relationship with the feminine.
Graduating with a degree in Graphic Design from PUC-Rio, she interned in various design fields, gaining valuable experience for starting her own brand. She worked as the sole designer on the teams of Leeloo and Oficina - Reserva, and from there, she made a pivotal decision: it was time to combine her passion for fashion, her entrepreneurial spirit, and her life's purpose of empowering and uniting women. And so, IZCA was born, the fashion brand that serves as a channel and voice for communicating art and female empowerment.
